OUR CHALLENGE
Continuity
The challenge of change in continuity through extraordinarily innovative products and a Social Responsibility that always believes in quality, performance, safety and the environment.
People
Inclusivity & Diversity
Commitment to equal opportunity and diversity in all its forms "inclusivity" and "diversity" are some of the terms that Astra intends to embrace with greater determination in the future of beauty. A new way of understanding beauty and self-care that focuses on individuality and personal characteristics, going beyond the categories of "ugly" and "beautiful." After all, Astra has always proposed luxury that is accessible to all, and it still intends to position itself with a multicultural approach, beyond all barriers. To this day, Astra continues to integrate into its business collaborations with small creators who carry forward messages of inclusivity through the telling of their personal stories and under the banner of our #BEYOU motto.
PLANET
Sustainability
Also playing a central role in our products is packaging. Choosing to market products without secondary packaging is among our main commitments to sustainability. The consideration of environmental impact in our investment decisions, the application of sector-specific policies.
Quality and Certifications
Technical management and quality control consistently ensure a high standard of quality.
Communication
Our communication is based on the desire to have a direct and authentic relationship with the community.
Philosophy
The values that Astra wishes to convey to its consumers in order to create an increasingly authentic relationship between the brand and people.
DISTRIBUTION
Astra Worldwide
Our brand is constantly expanding and is currently present in over 50 countries across Africa, Europe, South America, the Middle East, and Asia.