Pure Beauty


Discover your nature

Pure Beauty is the collection that combines high performance with textures formulated with more than 90 percent naturally sourced ingredients, designed to create genuine, vibrant make-up looks that enhance your natural beauty.

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Pure Beauty


Create your own natural make-up look!

Are you looking for natural make-up products that are good for your skin and the environment? Then you can't miss the Pure Beauty line, Astra's first line formulated with more than 90 percent naturally sourced ingredients. A complete selection of natural make-up products designed to make creative and fun make-up, to express yourself at your best without burdening the environment.

At your disposal a wide selection of face make-up products, lip make-up products, eye make-up products. Choose the natural make-up products best suited to your needs now and have fun creating your own natural make-up look every day!

Discover the formulas and solutions of the Pure Beauty line: new and innovative products, high-tech formulas designed to meet a variety of needs. All natural make-up products in the Pure Beauty line are dermatologically tested to ensure maximum safety and respect the natural balance.